SEO (Search Engine Optimization)
"If you want to stand out from the crowd and start making sales, than search engine optimization is the most cost effective solution for your business".
The process of making the pages of your web site to appear near the top in search engine results for words and phrases that are relevant your business is known as search engine optimization. This also refers as getting organic traffic.
SEO involves mostly activities related to content optimization and getting links from high quality web sites that relate to your products or services in order to increase search visibility and get targeted traffic. Links can appear in industry directories, on the websites of your business partners, and in news-related blogs.
Usability & SEO
SEO and Usability are strongly related. Search engines collect basic usability data to measure a web site’s usability. Usability is also a key factor in driving the acquisition of high value links. It is more likely to get links from authority web sites if your web site has a clear hierarchy and an easily understood navigation structure. Furthermore, by making your web site more usable your deliver better services and at the same time you increase your conversion rates.